Five students at Reykjavík University are planning to put on the market a facial cream including an active ingredient made from the placenta of Icelandic sheep, mbl.is reports. The students have been in touch with farmers at organic sheep farms in Iceland ready to participate in the project, but placentas from sheep are usually discarded.
The project has been given the name Hildir Organics. Hildir is an Icelandic word for placenta. It’s the result of coursework in innovation and entrepreneurship. In the course, which is interdisciplinary, the best idea is awarded a prize of ISK 400,000 (USD 3,800, EUR 3,500), used to realize the project. Other projects originating in the same course have been realized, such as the shampoo Q, manufactured from cow urine. (In the olden days, it was common for women to wash their hair in cow urine to improve its shine and health.)
This year, more than 60 teams are competing for the prize for the best idea. Three of them, the sheep placenta team among them, have been chosen by the university as having the most interesting ideas. Special introductory videos have been produced to introduce them.
Guðrún Edda Þórðardóttir, a health engineering student who is part of the cream team, explains that creams made of sheep placenta are rich in collagens as well as antioxidants, and prevent the formation of scars. They fight wrinkles and work well against rosacea. The idea of using sheep placentas in creams is not new. Among the products already including them is the Rebirth cream from Australia.
Guðrún points out that numerous Hollywood stars, such as Kim Kardashian, have either consumed their own placentas or smeared them on their face in the form of cream.
The winning team will be announced on Friday.